Neuroeconomics: A sceptical view
نویسنده
چکیده
Neuroeconomics has been hailed by its advocates as affording “ground-breaking” insights into human behaviour and significant theoretical advances through conceptual trading with neuroscience. The prospect of the discovery of the proximate causes of behaviour by measuring thoughts, feelings, and hence utility is, according to neuroeconomists, within reach. Thus, neuroeconomics will permit the completion of the work of the Classical School in providing a unified theory of human behaviour, and avoiding the problems of “as if” reasoning in standard economics – so its advocates declare.
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